Catapult Extra

A Conversation with Jess Zimmerman

“I’m on the lookout for a clear idea of your audience, and a generosity toward them.”

exigenceTo be honest, exigence is what I look for in a pitch generally. There’s a flood of #content on the internet every day, so I want to be convinced that you’re bringing something I urgently need to see. Sometimes people pitch with “I’d like to write about x” but don’t really get as far as “and here’s why it’s important.”